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Most Popular Brands on Instagram

Comprehensive statistics for brands on Instagram. Benchmark your brand against your competitors. Compare the number of followers of brands’ Instagram accounts or the number of posts by other Instagram users on their hashtag.

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Currently, @nike is the most popular brand on Instagram with 5,871,942 followers and 30,771,020 posts on their hashtag. The most followed brand account is @natgeo with 6,786,279 followers. The largest brand hashtag is #vscocam with 37,086,439 posts.

Currently, @natgeo is the fastest growing brand account on Instagram with 26,672 followers gained since yesterday. #vscocam is the fastest growing brand hashtag with 158,464 additional posts since yesterday.