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Most Popular Brands on Instagram

Comprehensive statistics for brands on Instagram. Benchmark your brand against your competitors. Compare the number of followers of brands’ Instagram accounts or the number of posts by other Instagram users on their hashtag.

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Currently, @nike is the most popular brand on Instagram with 5,290,629 followers and 29,168,616 posts on their hashtag. The most followed brand account is @natgeo with 6,067,380 followers. The largest brand hashtag is #vscocam with 30,847,987 posts.

Currently, @nba is the fastest growing brand account on Instagram with 192,955 followers gained since yesterday. #vscocam is the fastest growing brand hashtag with 154,833 additional posts since yesterday.