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Most Popular Brands on Instagram

Comprehensive statistics for brands on Instagram. Benchmark your brand against your competitors. Compare the number of followers of brands’ Instagram accounts or the number of posts by other Instagram users on their hashtag.

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Currently, @nike is the most popular brand on Instagram with 5,389,047 followers and 29,446,769 posts on their hashtag. The most followed brand account is @natgeo with 6,209,634 followers. The largest brand hashtag is #vscocam with 31,814,067 posts.

Currently, @topshop is the fastest growing brand account on Instagram with 36,022 followers gained since yesterday. #vscocam is the fastest growing brand hashtag with 174,171 additional posts since yesterday.