Most Popular Brands on Instagram

Comprehensive statistics for brands on Instagram. Benchmark your brand against your competitors. Compare the number of followers of brands’ Instagram accounts or the number of posts by other Instagram users on their hashtag.

More brands


Currently, @nike is the most popular brand on Instagram with 5,952,170 followers and 30,965,669 posts on their hashtag. The most followed brand account is @natgeo with 6,897,784 followers. The largest brand hashtag is #vscocam with 38,019,204 posts.

Currently, @9gag is the fastest growing brand account on Instagram with 23,237 followers gained since yesterday. #vscocam is the fastest growing brand hashtag with 234,317 additional posts since yesterday.