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Most Popular Brands on Instagram

Comprehensive statistics for brands on Instagram. Benchmark your brand against your competitors. Compare the number of followers of brands’ Instagram accounts or the number of posts by other Instagram users on their hashtag.

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Currently, @nike is the most popular brand on Instagram with 5,854,027 followers and 30,719,719 posts on their hashtag. The most followed brand account is @natgeo with 6,759,607 followers. The largest brand hashtag is #vscocam with 36,927,975 posts.

Currently, @9gag is the fastest growing brand account on Instagram with 18,730 followers gained since yesterday. #chloe is the fastest growing brand hashtag with 179,327 additional posts since yesterday.